In today’s ultra-competitive retail business climate, customer engagement is more important than ever. But with margins already under pressure, many chains feel that one of the most effective tools to promote customer engagement – a points-based loyalty program – is economically out of reach. While the technology and implementation of a loyalty program won’t break the bank, the potential discounts can subtract millions of dollars from the bottom line, effectively taking loyalty-based “give-to-get&rdquo....