One of the hottest topics facing marketers today is how to engage consumers in conversation about their brands, products and services. Recently, Keller Fay conducted a study of U.S. consumers and how word-of-mouth recommendations influence consumer purchases across a variety of purchase categories.
There is plenty of research that shows that word-of-mouth recommendations are a fact in the life of the average consumer. Consumers share experiences with friends, neighbors, acquaintances....