Loyalty is THE prized possession for all brands. Aware of the financial benefits and incremental ancillary attributes of having truly loyal customers, many organizations still fail to truly pursue a process to deliver the short-term experiences and engagement opportunities. These short-term experiences have a “moment of truth” valuation to them for each individual consumer and in total can lead to true brand loyalty and advocacy.
Loyalty is a journey with a brand’s current and potential customers. Its....