If retailers were lawmakers, showrooming would be a punishable offense.
The act of consumers examining a product in-store, not purchasing it there, then finding a lower price elsewhere, is an increasingly common phenomenon facing brick and mortar retailers. This includes consumers using their smartphones or tablets while in-store to make the purchase at a competitor – either an online only retailer such as Amazon or a local brick and mortar alternative.
While “showrooming” was the domain....