To be successful in today's marketplace, marketers must consistently take what they learn about their customers and apply it to new campaigns and promotions. The marketing goal is to heighten awareness, reach the right consumer with the right product or service, drive the consumer to take action, seed customer loyalty and grow ROI. Essentially, it is the ongoing need to embrace continual innovation. Around the halls of SG360°, you will hear me calling it the “Perpetual Rotation.
But, as marketers, how....