First off, I am not writing this article as a “band wagon” piece to jump in on the financial results released by Groupon last week, and did not plan to discuss the challenging economic week that they had post release, actually I was planning this article for quite some time and the release just made me realize that it was time for me to actually put pen to paper.
I look at the challenges at Groupon through the lens of a marketer given the current marketing environment. Here we find ourselves imbued....