Through economic evolution, experience has become the soul of engagement. Think about our economic history: We pulled vegetables out of the ground in agrarian society. We harnessed the power of steam, textiles and iron and began mass producing goods during the industrial revolutions. We developed services to embrace the powerful information age. At each phase, commoditization has contributed to the end of one era and the birth of the next.
“One size fits all” is a thing of the past. Experience is thriving. As such,....