As smartphone usage has increased to more than 50% of adult Americans, more and more brands are using mobile rewards apps as a way to engage customers personally and improve brand loyalty. Taking advantage of mobile as a marketing resource makes perfect sense. It is the one and only marketing channel consumers keep at their fingertips at all times.
Once a user downloads a branded app and opts in, a world of opportunity opens up to deliver relevant messages when and where they can have the most impact. But, with analyst....