Referral Marketing Can Accelerate Customer Acquisition and Retention

Chris Duskin, VP of Marketing & Services, Extole told Loyalty360 it’s harder and harder for brands to reach new audiences. But Duskin believes referral marketing can help accelerate a brand’s customer acquisition and retention efforts.

“What we’re seeing is acquisition remains the focus for brands,” Duskin said. “An incentive creates a sense reciprocity....