Merchants can boost sales by improving customers’ payment experience, according to a new report from Digital River World Payments, Minneapolis, Minn.
Few online merchants pay much attention to customers’ experience with the payment process, which can be a costly oversight, according to Digital River. Without a positive payment experience, the consumer is much more likely to abandon the purchase. On the other hand, a positive payment experience is more likely to lead to a completed transaction and a repeat customer.....