In a world where consumers are exposed to thousands of marketing messages a day it is hard to be heard above all the noise. However, with over 6 billion mobile subscriptions globally and a open rate of 98%, mobile messaging offers both brands and operators an opportunity to deliver targeted, timely and relevant marketing messages straight into the hands the consumer.
It has long been important for marketers to be where there consumers are. Today’s consumers are increasingly putting away gadgets such as laptops and....