The average Canadian consumer has 14 loyalty cards, so it is difficult for brands to differentiate themselves. As a result, personalized offers and personalized service become critical for setting brands apart in their ongoing quest to attract new customers. Since its launch in the fall of 2010, Metro & Moi (Metro & Me)–Metro Inc.’s new loyalty program has made significant strides with consumers in Canada. Marc Giroux, Metro’s vice-president of marketing, sat down with Loyalty....