More than 955 million people are active on Facebook each month. Over 800 million different people visit YouTube each month, watching more than 3 billion hours of content. Twitter recently reported that more than 150 million tweets were sent about the Olympics alone. Undoubtedly, today’s consumers are bombarded with marketing messages.
According to Mintel Comperemedia, the average consumer receives around 18 customer communications each month via direct mail and email. As Charles Christianson, Group Vice President of....