Brandwashed—Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom with Foreword by Morgan Spurlock
Crown Business | September 2011
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty....