In the 21st century Loyalty=Permission, CVS ExtraCare Loyalty Program boasts the largest retail rewards program with 66 million active members and more than 10 years in existence. CVS is using that foundation of loyal followers to take their business to the next level. CVS’s forward thinking will set them apart from the crowded space of loyalty programs.
The goal, according to senior vice president of merchandising Judy Strauss Sansone, is to deliver the most accessible and personalized retail experience, and....