Two years ago, Aeroplan started a journey. They were looking for a way to inspire and engage members - to create a deeper emotional connection to their brand. They asked Better The World to help them explore opportunities to do this. They were looking for a program that was designed for and powered by members.
The natural place to start was a social responsibility platform that helps members give back. In 2011, Better The World provided strategic consulting services and the technology platform that allowed Aeroplan to launch a....