Sierra Trading Post, a multichannel retailer known nationwide for offering “Great Deals. Great Brands,” has been providing customers everyday savings on outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings for more than 25 years. Finding, through customer feedback efforts, that WOM is most often how first-time customers have come to know the brand, Sierra Trading Post created a referral program to reward their fans for spreading the word.
Their “Get....