Dickey’s Barbecue Restaurants, based in Dallas, Texas, is constantly revising and tweaking various aspects of marketing efforts not only to bring in new customers, but also to entice them (and regulars) to continue to be loyal, repeat customers, according to Roland Dickey, Jr., president of the chain of 236 barbecue restaurants.
The latest change is a refreshed music playlist that features Texas country as well as some other rock music, featuring well-known artists as well as newer....