John Boyd is the co-founder and chief operating officer of ShopSavvy, the leading mobile shopping assistant, with over 25 million downloads and 10 million active users. ShopSavvy recently announced $7 million in funding from investors including Facebook co-founder Eduardo Saveri. Serving as an expert on targeted mobile advertising, including location, shopper intent and social shopping concepts, John leverages the mobile advertising relationship with large retailers and partners such as Walmart, Target, BestBuy, among others..