A major aspiration for companies today is to be in ‘high growth’ mode, which can be challenging given the current economic climate. In the Business to Business (B2B) world, high growth is achieved through sustainable, predictable, profitable growth (SPPG), for which many factors come into play, most importantly customer loyalty.
Three key areas are outlined for marketing executives to consider for leveraging customer loyalty to transform their organizations: the Pareto Principle, Levels of Loyalty, and....