American Airlines, AAdvantage program is a leader in the history of loyalty. Embracing new technologies and social connection, the first frequent flyer program continues to reach loyal customers and engage fans. Loyalty 360 was privileged to hear from American Airlines, Charlie Sultan. Below, Mr. Sultan shares insights about where AAdvantage started and where the program is headed on the customer journey today.
How long has the AAdvantage program been in existence?
It’s been....