PLAYING FOLLOW THE LEADER IN CPG
If you were doing some homework on how to fine-tune your CRMstrategy, the Consumer Packaged Goods industry is probably a goodplace to start. CPG marketing managers have long been fans of customer insight, and their brands live and die based on customerloyalty. In many ways the CPG industry has historically been a leaderin capturing deep insights on customers, developing segmentationand using that insight to maximize customer awareness, loyalty....