Loyalty 360 Interview with Cindy Faust, Aimia
Cindy Faust, Vice President, Product Management at Aimia, offers her insight into the technology and data-based challenges that confront today’s loyalty focused marketers.
What concerns keep your clients and others up at night?
Marketers are facing a lot of changes—both challenges and opportunities—which make the strategic approach to their loyalty efforts less straightforward than it has been.
Gamification....