Marketers have invested millions of dollars in gaining social media followers, yet few have had much luck following the sales that result. the speed and breadth with which social media platforms have grown has made it too challenging to correlate the value of a “like” with a specific transaction.
That figure may still be elusive. But we do now have an idea of what a social media message, combined with loyalty marketing, translates to in improved sales – and it’s in the double digits.