What is the Holy Grail for business? Customer loyalty. Rather, true loyalty that is undying allegiance to a brand or product. Establishing true loyalty is the ONLY way to create a sustainable competitive advantage. So, how does a business achieve true loyalty? They have to earn it.
Customers are businesses’ most important assets. They hold the key to financial performance – whether they choose to buy again, buy more, recommend products and services, or speak publically about their....