CECC: A central clearinghouse for all CEM analyses, its mission is simple: drive effective, coordinated and customer-focused decisions throughout the enterprise.
Customer Experience Management (CEM) has been a hot topic this year, with the c-suite engaged and looking to launch enterprise-wide initiatives tied to this new discipline. Competitive realities and market volatility have created ever more complicated customer requirements. Customers want value, they want to be heard, they want their suggestions acted....