Near Field Communications (NFC) is the latest innovation to revolutionize a technology driven world marketplace. With developing opportunities in mobile payments, ticketing, couponing, loyalty and engagement tactics, NFC applications are sure to capture consumer attention quickly. Orange and O2 have been testing the waters and have the population in the UK anxiously awaiting the rollout of this technology. A recent survey conducted by Acxiom, finds 1 in 5 consumers in the UK are ready and waiting to make purchases and receive targeted....