Brands always want to gain the upper hand on customer engagement. Forging meaningful relationships with customers is the key to success for any brand.
Debra Ellis, president of Asheville, NC-based Wilson & Ellis Consulting, shared her 10 Tips for Better Customer Engagement with Loyalty 360.
1.) Educate your customers. If people don’t know that you have participation opportunities and how to do it, they won’t participate. This seems obvious, but many companies presume that everyone....