We should be gracious each and every day, but last week on World Gratitude Day or International Day of Peace it became more apparent as to why evoking kindness matters. While the International Day of Peace isn’t a marketing opportunity, it can act as a reminder for marketers as to why including thank you’s within marketing campaigns won’t go unnoticed by consumers.
We all have experienced a form of gratitude whether it’s at work, from a family member or after a....