Most of you reading this will have seen something about the rise in ad blocking recently.Adobe and PageFair released a study revealing that 45 million people in the U.S. are using ad-blocking software (a 48 percent increase from last year). The study left many industry insiders predicting what it means for the future of advertising.
Rather than believe those who say this is the beginning of the end of digital advertising, the most valuable outcome of all this talk....