Who would you give your personal information to: your state’s new toll road system, an amusement park, neither, or both?
At a Forrester event earlier this year, Melissa Parrish, a Forrester VP and research director, told the story about how her father (we’ll call him Bob), who lives in New Jersey, was rattled by NJ’s E-ZPass system to streamline toll collection on roads. “There’s no way I’m giving them my personal information so I can get a pass....