A question often asked by marketers about big data is “Where do we start?” For newcomers and seasoned experts alike, there is no shortcut to finding the “signal” in the “noise” of today’s big data. What I recommend is a structured, methodical approach to meet the challenge.
Here is a suggested 9-step road map for those organizations just getting started with big data, or for those who got off to a rocky start and are looking for....