I more often than not find that I am walking a fine line between a friendly reminder and nagging.
If I ask my husband to pick up the drycleaning once, will he remember to do it? However if I ask him five times, will he start to tune me out?
If I email or tweet my customers too much, will they un-subscribe or un-follow? But what if I under-communicate, will they remember me when they are making a purchase?
A study by The Chief Marketing Officer Council, “The....