In order to get a sense of the importance of providing great customer experience anytime and any place, picture your customers waiting at a bus stop. When they require assistance, they do not have all day to sit around and wait for answers. And if your company cannot respond in time to answer their questions – wherever they are – all those customers have to do is wait for another company to come along and gain their business.
Today’s customers are on-the-go, strapped for....