As Bob Dylan sang, the times they are a changin’. This is certainly true in the email marketing space. “The Forrester Wave™: Email Marketing Vendors, Q3 2014” report, which is an evaluation of email marketing service providers intended to gain feedback on vendors and the market, was released last week.
The report cited a number of trends in the current marketing landscape and included a review of nine vendors against 34 criteria, focusing on vendors that....