The promises of true omnichannel marketing have been an object of obsession for loyalty marketers. With all of the touchpoints between brands and an increasingly mobile-first customer, and the vast volumes of data that can be captured from transactions and behaviors, it’s easy to see why omnichannel strategies continue to climb the list of priorities for loyalty program leaders.
In our work, we often encounter marketers with a great appreciation for what an omnichannel approach can....