I have no clue what people did during commercial breaks before smart phones. To me commercials are just white noise, that chance for me to run to the bathroom, or get a soda, snack, etc. before my show comes back on. I understand the role and value of traditional advertising when looking through a brand awareness lens. It’s a traditionally easy and proven way to reach the masses. Got it, but does it really help brands connect with customers? For me, the short answer is “nah&rdquo....