Just like Life, there is a Great Circle of Shopping. Companies make products that appeal to us, we buy those products, we enjoy the great service that goes along with it, and we keep coming back. If any of those elements are missing, however, the cycle is broken and we take our business elsewhere to start the Great Circle all over again.
I believed this 20 years ago and I believe it even more today…what we buy and where we buy it is an emotional decision. We may....