One of the major advances offered by online survey platforms, such as Cvent, is the ability to incorporate multi-media. In days gone by you would have had to recruit members of your target market(s), invite them to attend an event and then expose them to the proposed ads, pilot television shows or movie endings. This was, and still is, a costly endeavor.
With the move toward online surveys and panel management, consumer and B2B market researchers can select a broader audience, for less cost....