In 2014, Showcase Cinemas made the decision to add Movio Cinema to better leverage Aloha Loyalty and improve the performance of its loyalty program, Starpass. Since October of that year, Showcase Cinemas have operated Starpass with Movio Cinema. It currently has over 230,000 active members, each of whom has transacted in the past 12 months, with over 1.2 million member records in Movio Cinema.
“We launched with Movio late in 2014, but even leading up to that point we had multiple....