Happy New Year!
As we begin 2012, I think we can all agree there is no question that the explosion of digital technology over the past few years has redefined the relationship between vendor and customer. With so much product and vendor information just a click or a tap away, customers are more informed – and empowered – than ever.
Buyers have instant access to every piece of marketing material about a company and its competitors. And social media allows them to solicit and....