Helping my co-workers prepare for our November 15th Webinar, “Rewarding Customer Loyalty One Unforgettable Experience at a Time” took me back to my years working in the incentive marketing business for John E. Connelly, who was a groundbreaker in the incentive field back in 1958 and who continued as an industry leader for the next 50 years. In fact, he was called “the father of make-a-deposit, get-a-toaster bank marketing,” by Fortune magazine.
Mr. C. (as....