Today, marketers are presented with three opportunistic trends that have the potential to transform their advertising strategies. By capitalizing on video advertising, customer data and personalization, advertisers can maximize their engagement with every customer they have meaningful data on. Here’s how:
Online video is one of the fastest-growing advertising channels today, growing at a compound annual growth rate (CAGR) of 21% through 2019 as reported by Forrester. Video ads are....