?Healthcare was one of five sectors looked in the Pleased to Meet You research (the other four were Banking, Supermarkets, Soft Drinks, and Mobile). In the UK the majority of healthcare is publicly funded, and so healthcare was chosen to as a representative of the public sector. It allows us to contrast commercial vs. private approaches to customer engagement, and see what lessons we can learn.
How do different sectors communicate?
Media mix by sector
We'll begin with a look....