For today’s blog, the webinar’s guest analyst speaker, Sheryl Kingstone from the 451 Research Mobility Team, shares her perspective on the three game changers for mobile customer experience below:
1. Channel preferences demand mobile
Yankee Group’s Mobile and Connected Devices Forecast & Monitor, April 2014, shows the staggering pace at which mobility is growing: There are already more than 195 million smartphones in use in the U.S., and that number is expected to....