I recently had the pleasure of moderating a panel focusing on the top of Marketing Operations, which included Kim Collins of Gartner, Cedrick Shelly of State Farm Insurance, and Stephan Nobs of SAS.
This panel was extremely timely as we move into the coming year and hear so much about the topic of marketing accountability. Fortunately for SAS, we are poised to help customers tackle issues they may face around marketing accountability, operations and other marketing....