Businesses spend over $2 billion each year on loyalty and rewards programs. However, only about one-third of the dispensed rewards points are ever redeemed, which means much of these rewards are going to waste. Companies must find new ways to run their rewards programs to ensure that their money and effort does not go to waste and customers are getting exactly what they want.
Customers rank loyalty programs as one of the most important factors when considering where to shop. Why do a....