Recently, SAS had the pleasure of hosting Katie Paine, social media maven, expert on media measurement, and author of Measure What Matters, at the SAS Government Leadership Summit in Washington D.C. The session was jam-packed with the usual drool-worthy stats and figures covering the current status of the social media landscape (something I’ve come to trust Ms. Paine to provide) but, ultimately, it was the myths that are so often attribute to social media that left the biggest....