James Cash Penney opened his first store in 1902 and named it “The Golden Rule,” which was also the store’s credo – treat people as you would like to be treated. I think Mr. Penney would be happy with the new policy the store that bears his name instituted on February 1, JCPenney “Fair and Square Every Day” pricing. The goal of the policy, according to Ron Johnson, the store’s new CEO, is to lower the prices and lessen the confusion of....