2021 is the year to focus on the ways that broadening your loyalty aperture can drive COVID-19 business recovery.
Now that we’re a few weeks into 2021, you’ve probably had your fill of predictions from marketing experts, consultants, and agencies. I’ll confess I enjoy these posts—they often succinctly capture the views of leading thinkers on what’s happened in the recent past and what will happen in the year ahead.
However, without fail, each year, I....